Privacy Policy

TruCoat Painters  |  Effective Date: April 14, 2025  |  Last Updated: April 14, 2025

TruCoat Painters (“we,” “us,” or “our”) operates the website trucoatpainters.com (the “Site”). This Privacy Policy explains how we collect, use, and protect information about visitors and customers who use our Site or contact us for painting services.

By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

• Information you provide directly: When you fill out a quote request or contact form on our Site, we may collect your name, email address, phone number, service address, and any details you include in your message.
• Automatically collected information: When you visit our Site, certain technical information is collected automatically, including your IP address, browser type, device type, pages visited, time spent on pages, and the referring website. This information is collected through cookies and similar tracking technologies (see Section 4 below).

We do not collect payment or credit card information through our website.

2. How We Use Your Information

We use the information we collect to:

• Respond to your quote requests and inquiries
• Schedule estimates and communicate about your project
• Improve our website and understand how visitors use it
• Measure the effectiveness of our advertising
• Comply with legal obligations

We do not sell your personal information to third parties.

3. SMS / Text Messaging

If you provide your mobile phone number and opt in to receive text messages from TruCoat Painters, the following terms apply:

• Message types: You may receive appointment reminders, project updates, and promotional offers related to our painting services.
• Message frequency: Message frequency varies based on customer interaction.
• Message and data rates: Message and data rates may apply depending on your mobile carrier and plan.
• Opt-out: You can opt out of SMS messages at any time by replying STOP or UNSUBSCRIBE to any text message you receive from us. After opting out, you will receive one final confirmation message and no further texts.
• Help: Reply HELP to any message for assistance, or contact us directly using the information in Section 12.

Mobile information and SMS registration data will not be shared with third parties for their marketing or promotional purposes. We do not transfer your mobile number or SMS opt-in data to any external organizations for marketing use under any circumstances, even with your consent. Strict internal access controls are maintained to prevent unauthorized sharing of this data.

4. How We Share Your Information

We may share your information with trusted third-party service providers who help us operate our business, including:

• Google Analytics – We use Google Analytics to analyze website traffic and usage patterns. Google may collect and process data in accordance with their own privacy policy, available at policies.google.com/privacy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Meta (Facebook) Pixel – We use the Facebook/Meta Pixel to measure ad performance and, where applicable, show relevant ads to people who have visited our Site. Meta may collect data in accordance with their Data Policy, available at facebook.com/privacy/policy. You can manage your ad preferences at facebook.com/ads/preferences.
• CRM and booking software – We may store your contact and project information in a customer relationship management (CRM) tool or scheduling platform to manage job estimates and communications. These providers are contractually required to protect your information and may not use it for their own marketing purposes.

We may also disclose your information if required by law, court order, or to protect the rights and safety of our company or others.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your experience and collect analytics data. Cookies are small text files stored on your device by your browser.

We use the following types of cookies:

• Essential cookies: Required for the Site to function properly.
• Analytics cookies: Used by Google Analytics to track site usage (e.g., pages visited, session duration).
• Advertising cookies: Used by the Meta Pixel to measure ad effectiveness and support retargeting.

Most browsers allow you to control or delete cookies through their settings. Disabling cookies may affect certain features of our Site. For more information about cookies, visit allaboutcookies.org.

6. Data Retention

We retain your contact and project information for as long as necessary to provide services, maintain business records, and comply with legal requirements. If you would like us to delete your information, please contact us using the details in Section 8.

7. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

8. Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

9. Your Rights and Choices

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of certain data uses (such as advertising tracking)

To exercise any of these rights, please contact us using the information below. We will respond to your request within a reasonable timeframe.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: